Unlock the Full Potential of Your Microsoft Partnership
Maximize incentives, accelerate co-selling success, and drive profitable growth.
Our Services
Maximize Partner Incentives
Don't leave Microsoft incentives on the table. Optimize every aspect.
Incentive enrolment and optimization workshop
Understand Microsoft investment applicable to you and set-up operations to enroll and claim those incentives
Incentive enrolment and optimization workshop
- Discovery of current practice
- Overview of incentives aligned to the solution play
- Alignment of incentives to the practice strategy
- enrolment of required platform for incentives
Incentive claims and submissions
Get end to end support on Microsoft incentives from claim to POE to reduce your operational tax across AMM, MCI, MCAP, CSI, and Azure Innovate
- Incentive claim and provisioning
- Incentive POE support
- Ad-hoc operational support
Incentive claims and submissions
- Incentive claim and provisioning
- Incentive POE support
- Ad-hoc operational support
MDF plan submission
Create a winning plan to leverage MDF and maximize your chances of receiving MDF from Microsoft
- Discovery of current practice
- Overview of incentives aligned to the solution play
- Alignment of incentives to the practice strategy
- Enrolment on the required platform for incentives
MDF plan submission
- 30-minutes facilitated engagement to understand solution play focus and assess existing marketing efforts
- MDF plan, in alignment with Microsoft solution play goals and to maximize ROI
Co-op claims workshop
Don’t leave co-op money on the table and achieve full utilization of all the earned funds
- Discovery of current practice
- Overview of incentives aligned to the solution play
- Alignment of incentives to the practice strategy
- Enrolment on the required platform for incentives
Co-op claims workshop
- Review of co-op funds available: marketing and technical activities planned/conducted in the 6-month period
- Align activities and their respective amount with co-op guidelines
- Co-op claim submission
Content
Demonstrate Microsoft technology, solutions, and industry thought leadership with content that converts
Thought Leadership Bundle
Impactful and search-optimized content to establish credibility and accelerate growth for a solution area.
Thought Leadership Bundle
- Keyword research
- 3x blogs: Content and research optimization
- LinkedIn post for each blog: Content and design
Case Study
Engaging customer success story, delivered in a shareable document to establish credibility and drive demand.
Case Study
- Customer interview guide
- Internal and customer interviews
- Story production: 2 page case study
- Promotion assets: E-mail and LinkedIn
Video Case Study
Your engaging story in the voice of your customer.
Video Case Study
- customer interview guide
- Internal interview with account owner
- Customer video production
- Promotion assets: E-mail and LinkedIn
CXO Advocacy
Collection of customer stories to communicate impactful outcomes.
CXO Advocacy
- Custom 10-15 pages e-book with customer stories
- Promotion assets: E-mail LinkedIn
Interactive e-books
Impactful thought leadership content to attract more prospects and engage with them
Interactive e-books
- Custom 5-10 page e-book in pdf format (Content and design)
- To-customer e-mail: Content, design, and development (in .oft )
- LinkedIn social post: Content and design
Videos
Executive thought leadership, meant to be shared on social platforms and with customers / prospects.
Videos
- Script for up-to 2-minutes video
- Virtual video recording with the executive: Includes coaching, as applicable
- Video editing: Includes noise filtering, animations background music, etc.
Infographic
Graphical, visual representation of key information / data / knowledge, with the goal of presenting it quickly and clearly
Infographic
- up to 6-section infographic in pdf format: Content and design
- To customer e-mail: Content, design, and development (in .oft)
Whitepaper
Impactful original research and perspective to communicate your technical competency.
Whitepaper
- Custom 7-10 page whitepaper in pdf format (Content and design)
- To-customer e-mail: Content, design, and development (in .oft)
- LinkedIn social post: Content and design
Website landing page
Build the foundational digital presence of your practice. We ensure the landing page is search-friendly, communicates your distinct value proposition, and highlights your key competencies.
Website landing page
- Foundation workshop: Up to 60-minutes workshop with business and marketing leadership to understand unique value proposition, and outline key services
- keyword discovery, aligned to the service/industry capability
- Website structure to communicate the key aspects
- SEO and conversion-optimized content that communicates value
Sales enablement
Activate your sales team and enable them to gain traction with your customers. We ensure your sellers understand the market opportunity and are armed with the right guidance and GTM assets to communicate your value proposition to potential customers.
Sales enablement
- Facilitated workshop: Up to 90-minute workshop with business leadership to define target buyers,
- 2-page guide enablement guide: Value proposition; Potential deal characteristics; customer discovery process; Win Formula
- Core sales collaterals: To customer e-mail Content, design & development (.oft); 5-8-slide L 100 presentation: Content, structure, and design
Demand Generation
Supercharge your Microsoft pipeline: Ignite demand, close more deals
E-mail Campaigns
Strategy and collaterals to drive demand through existing customers / leads via a mailer campaign that highlights the joint offerings, success stories and / or thought leadership
E-mail Campaigns
- E-mail campaign plan and workflow
- 3x E-mail collaterals: Content, design, and development (in .oft and .html formate
Lead Generation Campaigns
Scalable campaign to generate marketing qualified leads (MQLs) by sharing impactful thought leadership, aligned to a specific technology offering
Lead Generation Campaigns
- Custom 6-10 page e-book in pdf format
- 3x Social posts: Messaging, content, design
- To-customer e-mail: Content, design and development (in .oft)
- Fully managed sponsored LinkedIn campaign ($2,500 Advt. budget````- 350 clicks with 0.3%+ CTR)
Webinar
Fully managed virtual event featuring your business and/or solution to customers or internal: Includes audience generation, platform, etc.
Webinar
- 3 * E-mail: Audience generation, confirmation and post-event follow-up
- Landing page: Structure and content
- Webinar presentation design
- Webinar platform provisioning and onloading
Account-based Marketing (ABM)
Highly-targeted marketing campaigns that appeal directly to the pain points and priorities of the decision-makers.
Account-based Marketing (ABM)
- Account research and targeting
- Personalized content and messaging
- Multi-channel ABM campaign execution
- Account engagement and sales enablement
Co Selling
Build your “better together” story, enhance visibility among sellers, align your efforts with Microsoft priorities
Marketplace Solution Listing
Solution packaging and listing on the marketplace to access a global ecosystem of customers, partners, and Microsoft field sellers and communicate your key solution capabilities.
Marketplace Solution Listing
- Solution facilitation workshop: Up to 90-minute workshop with business leadership to define the solution and understand value proposition Solution messaging and value proposition
- Solution messaging and value proposition
- Core brand collaterals: Customer flyer/datasheet To-customer e-mail. 1-slide presentation. marketplace listing support
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Partner Superpower Development
Executive summary with your key value proposition, Microsoft-aligned solutions, customer wins, and other key details to introduce your company to Microsoft sellers.
Partner Superpower Development
- Facilitated workshop with alliance, marketing and practice leadership to understand key capabilities and gather information
- Co-selling superpower development
- Promotion assets: To-Microsoft e-mail
Win Wire Development
Impactful win wires to showcase your customer success stories and drive co-sell opportunities.
Win Wire Development
- Interview with account manager
- Story production: 1-page win wire development
- Promotion assets: To- Microsoft e-mail
To-Microsoft Newsletter
Monthly newsletter to nurture your relationships within Microsoft and keep them updated on all your highlights.
To-Microsoft Newsletter
- Consolation of information across business, marketing, and technical highlights
- Newsletter template
- Monthly Newsletter development
Fuel Your Microsoft Partnership
Select a time to chat and we'll show you how to achieve greater success and profitability with Microsoft.