How to design a landing page that converts prospects to leads

Table of contents
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6

While multiple avenues are available to attract prospects to your campaigns, it is the landing page that ensures conversion.

Considering we are exposed to 5000 marketing messages daily on average, most of your prospects only take seconds to arrive at a discussion.

You have 0-8 seconds to persuade your audience with your landing page and design

Well-optimized landing pages allow you to capture the interest of your prospects and convert them into leads. Since your landing page serves such a critical function, it is crucial that you follow certain best practices in planning and designing them:

Remove the main navigation

The landing page serves just one purpose, i.e., to capture the interest of your prospects. You need to remove navigation bars, footers, or outside links that can potentially distract your prospects.

You need to ensure that your prospects have only one goal on the website, i.e., filling out the form and giving you their details.

Formatting

As discussed earlier, your prospects have 0-8 seconds to spend on your landing page and are convinced about the offer's benefits. Hence, your content should be easily scannable.

To build credibility, you must keep your content simple and direct with a bold headline, bullet points explaining the benefits, and an author bio.

Use images

Images and visuals have the power to ensure that your prospects develop a sense of affiliation with your products and solutions.

A picture says a thousand words.

Hence, you should use an image to grab your prospect’s attention and make your message stick with them longer.

Social sharing buttons

You should ensure that your offer has the legs to reach as many people as possible to ensure maximum return on your efforts. For this purpose, you need to include social sharing buttons on your landing page to encourage your prospects to share it with their peers.

Use trust signals

With the spread of the Internet, it has become easy for everyone to share their views openly. Due to this, concerns about the authenticity of information have started surfing up. Also, malpractices like spam have become quite prevalent of late.

This might discourage your prospects from sharing their personal information with you.

Hence, you need to add trust signals to your landing page to address your prospects' concerns. These trust signals might be the speaker’s profile, partner logos, testimonials, or certifications.

Conclusion

The landing page is essential to converting your prospects to leads. Your prospects should easily be able to scan the page's contents and be convinced about its benefits.

This would build credibility with your prospects, thereby ensuring maximum conversions.

Ready to create a landing page that converts? Discover how to design a landing page that turns prospects into leads. Need help designing your landing page? Contact us to create a high-converting landing page!

Check Out These Key Resources:

Before we dive in, familiarize yourself with these essential materials:
These resources will serve as your foundation as we explore how to maximize your Microsoft partner benefits.
Get a more personalized view 
of incentive with a free Microsoft 
Jump Start workshop.

Need help Navigating FY25 Microsoft Commercial Incentives?

Check out Channel Copilot - Gen AI-powered chatbot to help Microsoft partner simplify Microsoft partnership.
Try it now! Ask about
Solutions Incentives
“What are the top incentives for Copilot for Microsoft 365”
Customer Eligibility
“What’s the customer eligibility criteria for Copilot Evaluation Accelerator?”
Incentive Value
“What is the engagement payout for ERP Vision & Value?”
Activity Details
“What are the required activity in Azure Migrate and Modernize?”
... and anything else on your mind!
Copy link
Share this blog!

FAQs

01
Question text goes here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

02
Question text goes here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

03
Question text goes here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

04
Question text goes here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Our Services

If you’re interested in discovering how we can apply our processes to your business and supercharge your marketing results, get in touch with us today.