Content
Thought Leadership Bundle
Thought Leadership Bundle
- Keyword research
- 3x Blogs: Content and search optimization
- LinkedIn post for each blog: Content and design
Case Study
Case Study
- Customer interview guide
- Internal and customer interviews
- Story production: 2-page case study
- Promotion assets: E-mail and LinkedIn post
Video Case Study
Video Case Study
- Customer interview guide
- Internal interview with account owner
- Customer video production
- Video editing and animations
- Promotion assets: E-mail and LinkedIn post
CXO Advocacy
CXO Advocacy
- Custom 10-15 pages e-book with customer stories
- Promotion assets: E-mail and LinkedIn post
Interactive eBooks
Interactive eBooks
- Custom 5-10 page e-book in pdf format (Content and design)
- To-customer e-mail: Content, design, and development (in .oft)
- LinkedIn social post: Content and design
Videos
Videos
- Script for up-to 2-minutes video
- Virtual video recording with the executive: Includes coaching, as applicable
- Video editing: Includes noise filtering, animations, background music, etc.
Infographic
Infographic
- Up to 6-section infographic in pdf format: Content and design
- To-customer e-mail: Content, design, and development (in .oft)
- LinkedIn social post
Whitepaper
Whitepaper
- Custom 7-10 page whitepaper in pdf format (Content and design)
- To-customer e-mail: Content, design, and development (in .oft)
- LinkedIn social post: Content and design
Website Landing Page
Website Landing Page
- Foundation workshop: Up to 60-minutes workshop with business and marketing leadership to understand unique value proposition, and outline key services
- Keyword discovery, aligned to the service/industry capability
- Website structure to communicate the key aspects
- SEO and conversion-optimized content that communicates value
Sales Enablement
Sales Enablement
- Facilitated workshop: Up to 90-minute workshop with business leadership to define target buyers, industries, buying triggers, customer discovery, and win formula
- 2-page sales enablement guide: Value proposition; Potential deal characteristics; Customer discovery process; Win Formula
- Core sales collaterals: To-customer e-mail Content, design & development (.oft); 5-8-slide L-100 presentation: Content, structure, and design