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We love diving into nuances in technology, GTM, and partner marketing. Here’s spilling the tea on hot takes and unpopular opinions for your focus hour.

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Inspirations
from Tech

Find a repository of the most appetizing marketing collateral from tech brands,

Check Inspirations

Direct Mail Marketing Guide 2025

Explore how a touch of physical pierces through the sea of digital communication clutter.
January

NRF 2025: Key Takeaways From Retail's Biggest Show

Discover the key trends, technologies, and partnerships shaping retail's transformation in 2025 and beyond
January

How to Maximum Value from Your Next Retail Industry Event

Stop wasting time at retail events. Learn how senior executives actually make decisions, what offers truly resonate, and how to turn brief meetings into lasting partnerships.
December
Microsoft Partnership

Guide to Maximizing Microsoft Partner Incentives

November
Co-Selling

Building a Strong Co-Selling Foundation

November
Channel Marketing

What are Channel Partner Incentive Programs- A Complete Guide

Boost your channel sales strategy with effective channel partner incentive programs. Explore our comprehensive guide, uncovering strategies, benefits, and best practices for success.
May

The CMO's Guide to Marketing for Tech Companies

The blog addresses the challenges faced by CMOs in marketing for tech companies & provides marketing strategies, guidance, and a free framework.
May
Channel Marketing

Essential Tips for Building Joint Value Proposition in Channel Marketing

Learn about the benefits of joint value propositions in Channel Marketing and a few useful tips for developing one with collaborative efforts
May

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